From Runway to Everyday: Bandelettes at New York Fashion Week

New York Fashion Week (NYFW) — for fashion lovers around the world, it’s the ultimate celebration of creativity, style, and bold statements. For us at Bandelettes®, NYFW holds a special place in our journey, because our patented thigh bands have graced the runways alongside groundbreaking designers like Chromat, LaSette, and others.

✨ Fun Facts About NYFW You Might Not Know

• NYFW began in 1943, originally called “Press Week,” to showcase American designers when Paris fashion was cut off during World War II.

• The event now attracts over 200,000 visitors each season, generating nearly $900 million for NYC.

• In just a few short days, more than 100 shows and presentations take place across the city.

• NYFW isn’t only about big names—it’s also where emerging designers get their breakthrough moment.

👠 Bandelettes on the Runway

When we first created Bandelettes, our dream was to bring comfort and confidence to women in their everyday lives. Little did we know that our bands would also make their way to the runway.

• With Chromat, known for championing body diversity and inclusivity, our bands were styled as bold fashion statements—not just functional accessories.

• With LaSette, a luxury lingerie and loungewear brand, Bandelettes blended seamlessly into collections that celebrated femininity, elegance, and empowerment.

• Other collaborations allowed us to show that practicality and fashion can coexist, and that anti-chafing solutions can be as stylish as they are functional.

Behind the scenes, stylists and models loved discovering how Bandelettes could elevate a look while providing all-day comfort. For us, seeing Bandelettes walk the same runway as world-renowned designers was proof that innovation and inclusivity belong in high fashion.

💃 Runway Meets Real Life

What happens on the catwalk doesn’t have to stay there. The same Bandelettes that strutted under the bright lights of NYFW are designed for everyday women everywhere—whether you’re walking into a wedding, heading to brunch in your favorite dress, or simply wanting to feel more confident and comfortable in your own skin.

From the runway to real life, Bandelettes empower you to wear what you love, without limits.

🛍️ Be Part of the Story

As the world turns its eyes once again to New York Fashion Week, we’re reminded of how far we’ve come—and how much further we want to go. Ready to bring a little runway confidence into your wardrobe?

👉 Shop Bandelettes Bestsellers

Because true fashion isn’t just about trends—it’s about confidence, comfort, and celebrating every body.